Client Portfolio
Snow Machines, Inc
- Identity + Branding
- Website Design
- Custom Graphics
- Collaterals
- Advertising
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Snow Machines, Inc. (SMI) is a three generation family-owned manufacturing company serving the niche industry of snowmaking equipment for ski resorts and winter sports venues worldwide. They operate on six continents and have made snow for seven of the Winter Olympics.
SMI has a robust line of makes and models, each with technology developed for a particular climate or condition. They provide manual and fully automated systems, as well as turnkey installations including master planning, engineering and construction.Â
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Buyers: Buying decisions involve multiple stakeholders, extended timelines, and significant capital investment. In environments like this, sales and marketing materials need to do more than promote products—they need to help buyers understand value, align internally, justify decisions, and move forward with confidence.
Challenge: SMI needed to stand out from competitors and capture significant market share in their highly competitive niche industry.
Solution: Working closely with their in-house team, we developed their brand and identity and created a full suite of branded digital and print marketing materials, full page ad campaigns for leading industry magazines, and a comprehensive website that aligned with buyer considerations and in support of their large International sales rep team.