B2B Website Design: Services

Buyers come to your website in search of answers. Do you know what they’re asking? Do you know what’s underneath the questions? Are you making answers easy for them to find, trust and share internally?

My web design services integrate focused buyer-discovery with strategic design, enabling your buyers to get to yes sooner.

B2B Web Design Services

(scope varies by package selection)

what it is

Website design and development grounded in buyer discovery so your site clearly communicates value and supports how your buyers research, evaluate, and decide while on your site.

ideal For

Established B2B companies whose site is inconsistent, under-performing, outdated, or unclear.

Discovery

Clarify target market and primary buyer roles
Identify the decision questions the site must answer
Review existing pages and content for gaps and misalignment
Define priorities for structure, messaging, and proof

Design + Build

Site architecture aligned to buyer decision priorities
Visual design that clarifies complex information fast
Content hierarchy structured around evaluation stages
Responsive development and on-page structural SEO
Copy editing for messaging clarity and consistency

$ 4,000

1 Buyer Role Researched
1-2 Collaboration Sessions
Up to 4 Pages + 1 Standard Form
Light Copy Support
Full Feature Details on Request

$ 9,000

2 Buyer Roles Researched
2-4 Collaboration Sessions
Up to 6 Pages + 2 Standard Forms
1 Compatible Tool Integration
Light Copy Support
Full Feature Details on Request

$ 12,000

4 Buyer Roles Researched
4-6 Collaboration Sessions
Up to 10 Pages + 4 Standard Forms
Expanded Copy Support
Full Feature Details on Request

Discovery-First Design for B2B Companies

How discovery works

Identify target audience and roles
Uncover what buyers must understand
Address where confusion or gaps exist in relevant materials

What You provide

Participation in discovery sessions
Access to relevant existing materials
Access to available data (if applicable)
Willingness to align around buyer-centric decision-making

What We Document

Primary buyer roles (per project scope)
Key decision questions
Content priorities for marketing and sales enablement
Most relevant formats

Working Together

As a solo practitioner focused on strategic depth and collaboration, I limit the number of active projects I take on at a time. If my schedule is full, I’ll let you know upfront and share my next available start window.