B2B Collateral Design: Services

Website pages, buyer kits, decks, brochures, and ads should work together to support buyers from first exposure through decision. Most don’t.

My services combine focused discovery with strategic design so your materials clearly communicate value and move buyers to the next decision.

B2B Collateral Design Services

(scope varies by package selection)

what it is

Design or redesign of brochures, case studies, one-pagers, presentations, etc., with each piece structured intentionally around what your buyers need to understand and decide.

ideal For

Established B2B companies with inconsistent, outdated or under-performing sales and marketing materials.

Discovery

Clarify the buyer roles the piece must support
Identify the key questions this piece needs to answer
Review source materials for gaps and misalignment
Prioritize content based on buyer decision needs and proof

Design + Delivery

Cohesive narrative across related pieces
Clear hierarchy that emphasizes decision priorities
Formats optimized for print and digital use
Mini style guide for consistency going forward

$ 3,000

Scope, timelines, and pricing scales based on complexity, length, and required collaboration.
A quote based on your actual collateral needs will be provided after an initial conversation.

$ 8,000

Scope, timelines, and pricing scales based on complexity, length, and required collaboration.
A quote based on your actual collateral needs will be provided after an initial conversation.

$ 11,000

Scope, timelines, and pricing scales based on complexity, length, and required collaboration.
A quote based on your actual collateral needs will be provided after an initial conversation.

Discovery-First Design for B2B Companies

How discovery works

Identify target audience and roles
Uncover what buyers must understand
Address where confusion or gaps exist in relevant materials

What You provide

Participation in discovery sessions
Access to relevant existing materials
Access to available data (if applicable)
Willingness to align around buyer-centric decision-making

What We Document

Primary buyer roles (per project scope)
Key decision questions
Content priorities for marketing and sales enablement
Most relevant formats and platforms

Working Together

As a solo practitioner focused on strategic depth and collaboration, I limit the number of active projects I take on at a time. If my schedule is full, I’ll let you know upfront and share my next available start window.